Case study

JMP Building Services. A modern website built to generate enquiries

A refreshed digital presence that reflects JMP Building Services’ quality while improving clarity, performance and enquiry generation.

The client

JMP Building Services is a trusted home building company based in Essex, serving homeowners across Shenfield, Hutton and Brentwood. Offering a full range of building solutions, the team works on everything from small renovations to full scale projects, with a focus on quality workmanship, reliability and attention to detail. Their goal is simple: to deliver well built homes that are finished properly and built to last.

The challenge

JMP Building Services already had a strong reputation and a steady flow of work through recommendations. However, their existing website did not reflect the quality of their projects or the professionalism of the service they provide. It felt dated, lacked clarity, and did not showcase the full range of work JMP delivers across Essex.

There was no clear structure to help homeowners quickly understand what JMP offers, the types of projects they specialise in, or what working with them looks like in practice. Their portfolio, one of their strongest assets, was underused and failed to show the true standard of their extensions, refurbishments and new builds.



The site also did little to support local search visibility. Key service areas such as Brentwood, Shenfield and Billericay were not clearly represented, making it harder for new customers to find JMP online. On mobile devices, the experience felt clunky and outdated, despite most visitors discovering the business through recommendations or local searches on their phones.

JMP needed a website that matched the quality of their work, presented their services clearly, and gave potential customers confidence from the very first visit.

What we did

qivo designed and built a new website for jmppm.co.uk that positions JMP Building Services as a premium, trustworthy local builder and creates a true digital showroom for their work.

We started by clarifying JMP’s positioning and site structure. The homepage and core messaging present JMP as a leading home extension and refurbishment company serving Brentwood and Essex.

Clear service pages were created for extensions, renovations, loft conversions, garage conversions and new builds. The content is structured around the questions homeowners actually ask, including what is included, how the process works, realistic timescales, and how to get started. This helps visitors quickly understand what JMP does and whether they are the right fit.

JMP’s portfolio is one of their strongest assets, so we made it central to the site. A dedicated portfolio section showcases extensions, open plan kitchens, loft conversions, refurbishments and new builds. Each project uses strong imagery, a short explanation of the brief and outcome, and the benefits for the homeowner. The visuals highlight quality finishes, attention to detail and tidy, well managed sites.

The portfolio now does much of the selling for JMP, building trust before the first conversation even happens.

The site was built with a mobile first approach. Most homeowners first view a builder’s website on their phone, often via a recommendation or a quick local search. The new site is fully responsive, easy to navigate on smaller screens, and built on a secure, modern platform with SSL and protected forms. Whether viewed on a laptop at home or on a phone in the evening, the experience feels professional, clear and easy to use.

We also focused heavily on enquiry generation. Clear calls to action are present throughout the site, with a prominent phone number, simple enquiry routes and a short, structured form that allows homeowners to explain their project in plain language. The content reduces uncertainty around building work by clearly explaining the process from first visit to final sign off. This turns visitors into informed, confident enquiries rather than vague leads.



Finally, we laid strong local SEO foundations. The site is optimised around core services and key locations across Brentwood and Essex, with clean URLs and headings that match real search behaviour. Pages load quickly and are technically sound, giving JMP a solid platform to build on with future content, reviews and campaigns without needing another redesign.

The results