Case study
JMP Building Services jmppm.co.uk
JMP Building Services is a Brentwood based building company working across Shenfield, Hutton, Billericay and the wider Essex area. They specialise in:
Industry
Building Services
Website pACKAGE
Advanced
Challange
JMP already had a steady flow of work through recommendations, but their existing web presence was not doing justice to the standard of their projects or the range of services they offer.
Key issues:
- No strong visual showcase of their high quality home extensions and builds
- No clear way to show the full range of services and project types in one place
- An old fashioned layout that did not reflect that they deliver premier building solutions
- Limited local SEO structure for key areas such as Brentwood, Shenfield and Billericay
They wanted a website that would:
- Showcase the quality of their home extensions, refurbishments and new builds.
- Present the full range of services in a simple, structured way.
- Let their portfolio sell the business for them, with real examples of their work.
- Give potential new customers a secure, responsive, mobile first site where they can quickly view services and past projects and then get in touch.
Solution
qivo designed and built a new jmppm.co.uk that positions JMP as a premium, trustworthy local builder and creates a true digital showroom for their work.
1. Clear positioning and structure
- Headline positioning as a leading home extension and refurbishment company in Brentwood and Essex.
- Service pages for Extensions, Renovations, Loft conversions, Garage conversions and New builds.
- Content organised around homeowner questions: what is included, how the process works, timescales and how to get started.
This helps visitors quickly understand what JMP do and whether they are the right fit.
2. A portfolio that sells the business
JMP’s portfolio is one of their strongest assets, so qivo made it central to the site:
Dedicated Portfolio section showing extensions, open plan kitchens, loft conversions, refurbishments and new builds.
Each project includes clear imagery, a short story of the brief and the outcome, and the benefits for the homeowner.
Visual emphasis on high quality finishes, attention to detail and tidy, well managed sites.
The portfolio now does much of the selling for JMP. Visitors can see the standard of work for themselves, which builds trust before the first call.
3. A secure, mobile first website
Most homeowners will first look at JMP on a phone, often from a link sent by a friend or from a quick Google search. qivo built the site with that in mind:
Fully responsive, mobile first design so every page is easy to use on phones and tablets.
Simple, thumb friendly navigation between services, locations and portfolio items.
Secure, modern platform with SSL and protected forms to help build trust from the first visit.
The result is a site that feels modern, professional and easy to use, whether a customer is at home on a laptop or checking builders on their phone in the evening.
4. Built to generate enquiries
JMP did not only want a good looking site, they wanted enquiries.
qivo delivered:
Clear calls to action on every page: prominent phone number, quick enquiry form, and simple routes to request a quote.
A short, structured enquiry form so homeowners can describe their project in plain language.
Content that reduces anxiety around building work by explaining the process from first visit to final sign off.
This turns website visitors into warm, informed enquiries rather than vague or casual leads.
5. Local SEO foundations
qivo laid solid foundations for local search:
On page optimisation for core services plus locations across Brentwood and Essex.
Clean, logical URLs and headings that match how customers actually search, for example “home extension Brentwood” or “loft conversion Shenfield”.
Fast loading, technically sound pages that are ready for ongoing SEO work and paid campaigns.
JMP can now build out content, reviews and location pages over time without needing another redesign.
